At Back 70, we believe that fashion is more than just what you wear — it’s a form of art. That’s why we embarked on a creative journey to blend the worlds of art and footwear, inviting talented artists to interpret the retro vibes that define our brand. Each artist was given the freedom to express their unique vision of Back 70’s style, resulting in captivating works that tell their own stories.
Today, we’re excited to share more about the meaning behind the two paintings we’ve recently shared on our social networks, each reflecting a distinct perspective on our brand.
Desire to Grow Up
The first painting, Desire to Grow Up, captures the boundless optimism and ambition of childhood. It depicts children wearing their parents’ shoes, standing against the backdrop of iconic landmarks like the Eiffel Tower. This artwork represents how Back 70 shoes capture the energy and dreams of youth, serving as a style icon for those who aspire to grow and explore. The vibrant imagery reflects how fashion can inspire us to dream big, just like children do.
Golden Age
The second piece, Golden Age, transports us to the creative explosion of the 1970s, a time when fashion, music, and art reached new heights of expression. This artwork, evoking the striking visuals of Sin City, features characters dressed in classic 70s style, brought to life through the vivid colors of Back 70 shoes. The combination of black-and-white figures with our colorful sneakers emphasizes the brand’s connection to a time celebrated for its creativity and innovation. Back 70 is more than just footwear — it’s a gateway to reliving the most influential era of creative freedom.
These two paintings are just the beginning. Each one tells a unique story, intertwining the legacy of Back 70 with the vision of the artists who created them.
Stay tuned as we continue this artistic collaboration, unveiling more inspiring works that capture the essence of Back 70. The journey has just begun, and we can’t wait to share it with you.